Many thanks for talking with us today, Mike. We’ve spent a few messy evenings drinking girly Merlots, but for those who don’t know you, can you be so kind as to introduce yourself?
Ahhhh… those halcyon Merlot fuelled days… I remember them well… (truth be known, with all that Merlot, I don’t remember much at all!).
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So here we are on Tuesday, March 3 rd, and I’m still trying to fully digest the implications of Aaron’s “Heavy emphasis on Brandings” post from last Wednesday, February 25. The data that was presented, the context that was provided and the labyrinth of insightful user comments that were spawned left me reeling for days. So much so that I wouldn’t be surprised if the annals of SEO history associate February 25, 2009 as the infamous “Aaron Wall” update.
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My wife recently bought me a Kindle 2. Here are some of the things I loved about it
easy to change font sizeeasy to read - Jakob Nielson said it is roughly the same speed as reading a regular booklightweight - 10.2 ounceseasy to travel withsolves my buying too many books and bookshelves problemyou can store notes in it (everything is backed up on Amazon’s servers)You can search against all your books and notes in it (which really turns it into a powerful reference library…makes me want to buy about 3 or 4 of them to store different topics in) . This should be VERY powerful for looking well researched and finding money quotes. Steven Johnson (one of my favorite authors) uses Devonthink when he writes a book. it has an audio/reader version baked init has an Oxford dictionary baked innew books are typically only $9.99 and take less than a minute to downloadit starts off where you last read
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Tags: Review, Amazon, KindleGet Listed is a cool tool for seeing how your website looks in local search, and to aid you in submitting your site to local search engines.
Wordtracker announced they will be launching a new version of their keyword tool soon.
FairShare helps you track scrapers publishing your content.
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Tags: ToolsA few months ago, I hired Conversion Rate Experts to work on my business. I have learned loads from them. So far they have grown our conversion rate by 124%, and have given me great insights into the thought process of consumers hitting this site…reminding me why they buy, and how ineffectively we were conveying the value of all the different components of our offering. 124% is a good start, and we still have a lot of things to improve upon.
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Tags: Aaron, interviews, Conversion, ExpertsA lot of our best SEO tips are shared on the blog here. That strategy originally came to be because my original business model (for this site) was to sell an ebook, and it was hard to stuff everything inside 1 ebook and expect it to come out congruent, especially
while selling it to a wide audiencewhen revising it many timeswith SEO touching upon so many other disciplines like psychology, sociology, public relations, branding, advertising, content creation, information architecture, social networking, algorithm testing, etc.
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Tags: Linguistics, Updates, Changes, Glitches, Semantics, NOISEOne of the first books I read about the web which really helped me understand the culture of the web and the concept of the web as a social network was the Cluetrain Manifesto. In it, David Weinberger stated “hyperlinks subvert hierarchies,” a concept that helps explain a lot of the chaos in the current world.
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Tags: Hyperlinks, Subvert, HierarchyBrian Clark notes the rise of the word authenticity in the field of marketing. Clay Shirky wrote that transparency is the new marketing. For individuals these are true, because if some people grow to like you some will grow to hate you, and it can wear you down to try to fight off a bad reputation in a sound byte culture. Just ask Jim Cramer about Bear Stearns
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Tags: Soft-Bundling, Value, Perceived, Authenticity, TransparencyI saw a link-bait article at the top of TechMeme this past weekend entitled “”Why Advertising Is Failing On The Internet”.
The article outlines how internet advertising will fail because it (apparently) holds people captive and forces them to watch ads (huh?). I’m paraphrasing, but that’s the jist of the conclusion reached by the author, Eric Clemons, of the University of Pennsylvania.
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Tags: Website, Credible