SEO News Blog

Microsoft offered $1.2 billion, a 42% premium over market valuation, for Fast Search & Transfer. Fast Search & Transfer is largely an enterprise search solution. As an example web index to showcase their technology years ago they created AllTheWeb. In early 2003 Overture bought AllTheWeb, and Fast’s web search unit for $70 million cash. Yahoo bought Overture the same year for $1.63 billion.

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We are looking to add some features to the SEO Book site. The site is currently powered by Drupal, but our original programmer got overwhelmed with too many simultaneous projects and we want to add these feature to the site ASAP. We need your help.

We prefer to work with an individual or small company located in the US or Europe. We recently had another project outsourced to India and are not likely to go that route again soon, if ever. If we build trust in each other and work well together we have a lot of fun ideas for creating additional sites and adding features and tools to SEO Book.

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Posted by rebecca

I don’t know if you’re aware of this, but I get special perks for working for SEOmoz. For example, I get to park my sweet ‘91 Passat station wagon in one of the building’s parking spaces while the rest of my coworkers have to park in the lot across the street. Also, I flash the company card at lunch when it’s time to pay for that hefty $45 tab. Yeah, it’s pretty sweet to get special treatment for being a mozzer, and lately Google has caught onto this for it, too, has given me the hook up.
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In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale. Do all 3 happen at once for some people? Sure, but probably not for the majority of customers.

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Search Engine Watch lost its magic glow the day it got scummed by SEMPO. A friend pointed me to a 3 part series on Search Engine Watch about how you can’t learn SEO from a book. The author of these articles used the same articles to recommend you get certified from the SEMPO Institute. Coincidentally, the author’s profile mentions that he is an author for the SEMPO Institute.

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When someone hits you up with a commercial email you never asked for that is spam. But there are other types of automated communication which have the opportunity to suck, or the opportunity to be helpful. Call customer support for a Fortune 500 monopoly and you will see the wrong end of selfish automation. Numerous third party solutions are dedicated to balancing these selfish relationships.

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Fake Businesses

Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was:

hosted on another sitenamed powersell_paypal2.jpgdid not show payments but showed withdrawalsFake Business Statistics

A lot of (mis)marketing techniques are more covert though, through the use of

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Posted by rebecca

For our first roundup of the new year, I’ve decided to change the format a bit and present the links first. I’ve also included notable YOUmoz entries from the last week, so hopefully you folks will enjoy the weekly YOUmoz roundup in addition to the other stuff.

Stories, news, and other notable items from the past week:
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Guest post by Ryan Durk
For 24 hours on 1/1/08, Google’s logo kindly began linking to my site.

Starting New Years Eve, Google redirected all clicks on its homepage logo to a search for the term January 1 TCP/IP. Recognizing the opportunity to receive immense amounts of traffic (and Google’s endorsement), I devised a strategy to rank for this term. My site grabbed rankings at 1, 2, 3 and 4 within 2 hours and maintained spots 1, 3 and 4 until sometime Wednesday. As of right now, it has received over 2000 Diggs and 300,000 page impressions of traffic that converts terribly. More on this later.

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The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.

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