SEO News Blog

Posted by Jane Copland

Every time I research something using classified sites, I’m surprised at two things: Firstly, very few people understand the first rule about writing what amounts to title tags, which is getting people to click on the link. Secondly, it surprises me that even though I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I’ve been doing this for long enough now to know that a horribly-worded Craigslist ad may contain the thing I’m looking for! As it turns out, I’m as fickle as every other Internet user who judges ads by their covers.
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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

It’s just another manic Monday at the Mozzplex. You know what that means. Legal Monday!

One of the most common problems facing anyone who publishes content online is copyright infringement. It’s happened to me. It’s happened to you. And it’ll probably happen to this post too. (Oh, the irony!)
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Posted by rebecca

Yesterday Sarah, Christine, and I went to Ignition (the VC company who gave us funding) to attend an SEO seminar taught by Vanessa Fox (who recently got scooped up by Ignition). The room was packed full of folks from various Seattle startups and tech companies, and after we all stuffed our faces with pizza and beverages, the learnin’ began.
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Sony announced they made a deal to syndicate 5 minute clips on YouTube. And Google has partnered with Matsushita to create the Google TV.

If you watch the Bill Gates CES speech (online here), at about 35 minutes in he talks about how Microsoft will power NBC’s online video distribution for the Olympics. At about 41 minutes in they mentioned that there are 10 million members on Xbox live.

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Question: We were thinking of mirroring our website by giving affiliates subdomains with our content like xyz.oursite.com. Is this a good idea or a duplicate content nightmare?

Answer: Giving affiliates the same set of data is indeed a duplicate content nightmare, and it makes it hard for the affiliates to push their sites into the core organic parts of the web. If they have a product database and the same reviews and content that exist as the core branded site there is nothing remarkable about what they are doing. You can look back to this post on leaked human review documents to see how Google views affiliate sites.

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A New Google Filter is Born

In early December some astute webmasters noticed that some of their longterm (in some cases many years) #1 or #2 ranking pages in Google now rank at #6. Just like with the Google -30 and the Google -950 penalties, some people will maintain this is fiction, but too many smart people experienced the same thing at the same time for it to be such.

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Many SEO Book readers have seen Google Trends before, but did you know that Google Checkout also has a trends feature? Google has those touch-points, email data (now with a mailing list feature), AdWords bid data, conversion data, analytics data, and search referral data.

A recent research paper reviewed Google’s internal Prediction Markets [PDF]. Three key quotes from that research…

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Posted by randfish

I love SearchEngineJournal’s Annual Awards. I think it’s terrific that even a small community like search marketing can have its own mini-version of the Oscars each year It’s fun, it builds friendly competition, and it inspires those of us who compete to work harder and earn our keep.

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What is worse, when Matt Marlon’s Traffic Power cold calls people selling SEO services or when Wal Mart offer SEO services for $25 a month? Both of them carve away at the profitability of real SEO by creating a market for lemons.

Given that many of the industry associatiations are hollow vehicals for self promotion and that services are not as profitable as running your own sites it is going to get harder and harder to find an SEO worth hiring that will actually want to optimize a website for what is deemed a fair market price.

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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

A few days ago, I posted about Dell’s lawsuit against a notorious domain-tasting network.

In that case, the domain-tasting network exploited I-CANN’s five-day-refund rule to park millions of domains without paying for them while simultaneously earning revenue from pay-per-click advertisements. (There were trademark issues in the case as well.)
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