SEO News Blog

Posted by rebecca

I hate MySpace, but then again, so does most everyone else. It’s not news or anything, but it’s just after Christmas and posting is light lately, so I thought I’d get this out of the way before the new year hits and Rand’s bugging me to put up actual, relevant posts.

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Posted by great scott!

Well folks, Christmas has passed but we’re here with the gift that keeps on giving: Another installment of Whiteboard Friday! To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will).
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Google tells us over and over not to repeat text, it’s funny how the algo still seems to like it, screen shot for posterity [youtub]

hat tip to the tipster who wants to remain annon
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The year is almost out, and tax time is just around the corner. Here are some tips for SEOs and web marketers on how to lower your income by increasing your expenses.

Donate to Charity - want to do some good? Why not donate some cash to a good charity?Domain registration - make sure your domains are registered for at least 5 years.Buy a better name - does your domain name suck? Now is the perfect time to buy a better one.Hosting - have hosting bills coming up soon? Pay them early.Directory registration - if any of your good sites are not yet listed in BOTW, Business.com, JoeAnt, or the Yahoo! Directory then submit before the year is outYahoo! Search Marketing - if you are a big user of Yahoo Search Marketing you can pay a few thousand extra in advanceAffiliates (& other Marketing Costs) - do you have payments that are typically done on the first of the month? Consider paying them early.Website design & custom programming - need new features or a fresh look to take your website to the next level? Make that down payment made in the next couple days. Software & tools - thinking about trying out a piece of software? Now is a great time to buy.Sell loser stocks - did you buy CountryWide at $45 earlier this year? Get the writedown you deserve.

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Posted by rebecca

As a special pre-holiday treat, we decided to share our more long tail search terms from last month (November 2007). Enjoy!

How to read minds: 225 searches. Ever wonder how Rand seems to have so many eerily accurate predictions about the future of search engine algorithm changes? Well, so do 225 other people…Titties: 52 searches (thank Lucas for that one)Better than google: 51 searches. Meh, we already knew that SEOmoz was better than Google, sliced bread, and real butter combined (mmmmm, butter and Google sandwich…)How to speak English: 41 searches. Sadly, we only offer a course on “How to Speak English with the Occasional Injections of Superfluous U’s into Words,” taught by our favo(u)rite Kiwi, Jane.Barry bonds before and after: 22 searches. Sounds like a Jeopardy category waiting to happen…Good questions to ask: 22 searches. If you have to search for this, then you fail as a human being.Mud wrestling: 19 searches. How did they know about our team building exercises?Simpsonized pictures: 18 searches. I only threw this in because I geekily think it’s cool that we rank for something Simpsons-related.What is an encyclopedia: 13 searches. Seriously? Seriously?!20 questions to ask a guy: 10 searches. Um, ask them anything. It’s not like Jane Goodall with the apes, for crying out loud.the incredibles: 10 searches. Hooray, we rank for a Pixar film! list of every website: 9 searches. Google returns a page saying “Displaying one of eleventy billion results.”
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My buddy Patrick Münzinger just informed me that SearchGuild went offline - forever. SearchGuild is the forum that (along with NFFC, a few other mentors, and a few lucky breaks) took me from near bankruptcy to knowing enough about this market to be exceptionally profitable and be able to help many other people do well.

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Posted by JaneCopland

I want to buy a new telephone. There is really nothing wrong with the one I have right now: it’s been dropped a couple of (ten) times and I once dropped it into Lake Union. It dried. It calls other phones, receives calls and text messages, and it fits nicely in pockets and purses. But it doesn’t do Internet, and that’s not acceptable. Too often, I’m away from my computer and I want to look something up online. Often, my desire to use the Internet is driven by offline marketing that is aimed at Internet users.
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In the past many Google penalties were blatantly obvious. You either got traffic or you did not. But as time has passed penalties are getting blurrier, meaning your site can be penalized and still get traffic from Google. Some traffic reductions are due to competitive market forces, some are due to algorithm changes, some are due to automated filters, and some are due to penalties. If you are new to the market (and in some cases, even if you are experienced) it is hard to know which problems, if any, are holding back your ranking potential.

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Related PostsLoren Feldman on A List BloggersLoren Feldman of 1938 Media on A List Bloggers, listen up you might learn something

Facebook and FirefoxSince my facebook stalker status has been exposed I figure that’s the perfect Continue Reading »

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Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with Google’s good marketing:

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