Archive for November, 2007

Stealing Passion to Create a Unique Sales Proposition

Friday, November 30th, 2007

So far this year I have probably come up with at least 4 multi-million dollar ideas. But I am uncertain if the market timing is right and I have the business acumen and finances to make them soar, but I will try. And, to be honest, some of the ideas were not even mine. They were simply extensions of other’s ideas and/or flaws to current market leading models…just like what Google was founded upon (though my ideas are far less ambitious than their idea is).

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Hiring Search Marketers? Five Interview Questions You Should Ask PPC Candidates

Sunday, November 25th, 2007

Posted by shor

Hiring Search Marketers? Five Interview Questions You Should Ask PPC Candidates (more…)

Popularity: unranked [?]

Do You Design Banner Ads?

Sunday, November 25th, 2007

A couple years ago a friend of mine who sold ad inventory for premium publishers told me the key to making his banner ads work was to not make them look like banners, unlike the below tongue in cheek effort:

Do You Design Banner Ads? (more…)

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The SEO Book Blog is Now Creative Commons Licensed

Thursday, November 22nd, 2007

The SEO Book Blog is Now Creative Commons Licensed

This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Whiteboard Friday - Controlling the Flow of PageRank & Link Juice

Thursday, November 22nd, 2007

Posted by randfish

This week, as Scott heads off on vacation for Thanksgiving, I’m posting our latest Whiteboard Friday on the concept of links as votes of importance from the search engines’ perspective and how link juice passes. Below the video itself, I’ve created a few helpful graphics to better illustrate the phenomenon I’m discussing:

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International Copyright on the Web: What rules apply to me and what court will apply them?

Wednesday, November 21st, 2007

Posted by Sarah Bird, Esquire

May it Please the Mozzers,

I present myself to you as your legal resource for all things SEO/M related.

A graduate of the University of Washington School of Law, I have spent the last three years litigating complex and diverse legal issues. With much gratitude and enthusiasm, I recently accepted SEOmoz’s invitation to bring my expertise to the SEO/M community.
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Giovanna Wall, the New Writer for SEO Book

Wednesday, November 21st, 2007

My wife and I do just about everything together, including…

eating
sleeping
playing
domaining
site design
content creation
link building

and so I begged her to start blogging. She should be publishing her first post here in the next couple minutes. Please give her a friendly welcome. :)

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SEOmoz’s Venture Capital Deal Closes + Financials for Jan-Nov 2007

Wednesday, November 21st, 2007

Posted by randfish

Today marks the completion of our first ever external funding - $1.1million (sorry, no Shoemoney shot here). I wrote about this move twice before, asking in August for your feedback on whether to take venture capital and in September about our decision to move forward with the deal. At that time, I also promised that we’d have a recap of our financials for the year-to-date, much as we did for 2006. Sadly, this will be the last time I’m able to share this much about the inner workings of SEOmoz this publicly. However, we’re moving away from the traditional consulting model and thus our numbers are probably less relevant and interesting than, say, Jim Boykin’s (just saying, Jim, if you feel like sharing, I’m sure the folks would appreciate it). And, in good news, talking with Michelle today (with the Seahawks game on pause), we will still be sharing lots of cool stats and keeping true to our moz-ethos post-investment. This means the sharing certainly isn’t over, it just probably won’t be this all-encompassing again (with regard to finances, that is. We’ll still reveal way too much about everything else).
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The Dark Side of Wikipedia

Tuesday, November 20th, 2007

Posted by randfish

Biased manipulation runs wild on Wikipedia, and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia’s reference links at the bottom of articles and their external links in the body text of articles were once considered search engine ranking gold. Early this year, Wikipedia moved to institute nofollow on all outbound links, and many presumed the controversy would die there. It hasn’t.

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When Will Wikipedia Rank for Everything?

Tuesday, November 20th, 2007

The Wikipedia ranks for a lot of competitive keywords because they are cited everywhere while acquiring the back links to be envious of. They also keep most of their link juice by linking to their internal pages and placing no-follows on external links.

I found out recently that they rank for competitive key phrases on Google such as:

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Popularity: unranked [?]